The trailer has very faced paced editing, jumping quickly between scenes, with just the voice over being used to piece the puzzle together. It also has very little transitions between the scenes. This creates a tense atmosphere and a sense of panic which is a running theme through the trailer. The trailer successfully advertises a long running storyline which is coming to its climax. It appeals to the existing viewer, who is already familiar with the storyline, by using cuts from future episodes in a intriguing way that builds up tension with the twists and turns in the story without actually giving away the end of the story. However, it also appeals to new viewers who may just catch the trailer in between other programmes. The voice over used helps to fill any new viewers in on the story from the beginning. The large amount of characters used and seen to be involved could all be painted as suspects and the new viewers would want to find out the end of the story. The use of a voice over helps to identify these characters.
The shot-reverse-shot technique is used when characters are in conversation with one and other. These shots are framed 'over the shoulder' of the characters who are in the conversation. From this you can see the reactions- mostly shock and worry- on the opposite characters faces. You can also see the manner in which they respond to each other, for example the police man is very calm and reasonable, when Natasha hears what he says she is visibly shocked. 
When Natasha and Ryan are talking the shot-reverse-shot helps to show a contrast of emotions compared to how Natasha acted around the police officers, and the extent of Ryan's panic. It connotes a stressful atmosphere as it shows the worry and how anxious the pair are as they try to compose a plan to cover for what is happening. Natasha's tone of voice really emphasises how she is feeling and her anger towards Nathan. She speaks quickly and sharply. Nathans 'So, what are we gonna do?' is said more softly, this connotes that he is more scared and wants some reassurance from his mother, Natasha.
Close ups are used at the beginning of the trailer to set the scene and fill in the details of what viewers might not already know. There is close up of a mystery person dialling a phone, followed by what viewers would assume to be the same person taking out a credit card in the name of 'Mr M Wylde'. These two shots put together with the voice over 'A gift from the grave' connote that 'Mr M Wylde' is dead and the mystery person is out to cause misery within the Village. Which then link in with the other scenes, who involve what the viewer assumes to be the Wylde family.
A pan is used when showing the delivery of flowers and Maisie. The focus on the flowers helps to emphasise the scale of the gifts that the mystery person has sent. This then pans upwards to show Maisie looking straight at them looking upset. Matching her eyes with the flowers and the way she is standing shows that she is holding some hope that her dad may still be alive because he is able to send flowers. Her facial expressions clearly show this. However, the next scenes cut in show that she is unaware of the conversations between Natasha, Nathan and the police officers.
The costumes used show the characters to be of a middle class background. They are clean and tidy, they look like they take care in their appearance. It is clear they work for a living too, with the setting of Natasha sitting in a busy office. The police officers are clearly shown by wearing the conventional uniform. The other characters shown at the end (Charity and Cain) are shown to be less well off as they look less clean cut and slightly scruffier, in a messier setting. This is the first time viewers might see Cain as the mystery man, through the dialogue, voice over and the situation he could be in, in comparison to the Wylde's. This suggests that he may be the main causing them the apparent distress. The props of the credit card help to emphasise the storyline, along with the flowers that Natasha receives. The flowers represent love, so at the start of the trailer you assume that she has been sent them by someone that likes her, however as the trailer progresses you see that it is the complete opposite and that she is sent the flowers to cause her pain. At the end of the trailer there a short cuts of each of the characters involved in the trailer. They are all close ups of their faces, which show their reactions clearly. This shows how they are all feeling towards each other and through the relationships explored through the trailer. A shot of Cain is used at the very end of the trailer showing him getting the last word, which shows him in a position of power.
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